Short films are surely a rage these days to talk about social issues and raise awareness. The latest celebrity to take help of short films to increase awareness – is British soccer star David Beckham. The football legend put his star-power to spread the message – Malaria must die, so millions can live.
The one minute film is made by Ridley Scott Associates working with digital ad agency R/GA and Director Baillie Walsh, alongside input from Richard Curtis. It features David in a glass box under attack by a swarm of mosquitoes (it can be a turn off really, but that is the point of this short). Malaria No More UK is the NGO which has convened the campaign on behalf of the global malaria community. Beckham is a founding member of the Malaria No More UK Leadership Council.
The Malaria must die campaign aims to pressurize leaders of countries in the Commonwealth to adopt policies aimed at eliminating the disease. The Commonwealth consists of 52 member countries including Britain. The campaign aims to break new ground politically and invites the public to share and declare their support.
You can watch the short film here: