The streaming world has become a cause of concern for traditional media houses. With more and more people switching to Netflix and Amazon BBC has pledged the biggest investment in children’s content. Amazon has a rich content bank when it comes to children’s entertainment. Netflix is beginning to pay attention to that entertainment genre too.
BBC’s decision to put in the money has something to do with regional identity too. A source in BBC has said that investment in British content aimed towards the young in vital, otherwise British culture will be shaped by the west coast American content and companies. The budget would have at least 31 million pounds set aside for online entertainment.