Bhushan Kumar reveals secret of T-Series becoming most viewed YouTube channel

27 . Aug . 2018
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Bhushan Kumar, Chairman and Managing Director, T -Series was at the All About Music Conference, 2018, where he was hosted with Devraj Sanyal, Managing Director and CEO, Universal Music Group and EMI Music Group.

He spoke at length about how T-Series has grown from a small music company that dealt only in Bollywood music to a global phenomenon. It has now become the most viewed YouTube channel.

On being asked about his good knowledge in music, Bhushan Kumar said, “I’ve inherited the quality of understanding good music from my father.”

T Series became quite popular by buying rights of several of the 90s chartbusters, including the songs of Dulhe Raja, Pyaar Kiya To Darna Kya, and others. They even owned the rights to the chart-busting music of the film Hum Dil De Chuke Sanam.

Bhushan Kumar’s first effort of independently creating music was with Sonu Nigam’s album Deewana which became an instant super hit. Having seen T-Series transforming from the era of cassettes to the digital space, Bhushan said, “When the digital revolution was approaching, we were scared. It was so new to all of us but we when we took it over, it was so convenient because we took it head on. YouTube became a sensation and we saw some new artists and some new faces coming up.”

T-Series has always encouraged new talent and has also launched many newcomers under its umbrella. After Bhushan Kumar’s film, Aashiqui 2 became a blockbuster, T-Series sunk their teeth and went into film production in a big way. Today, T-Series makes around 10-12 films each year out of which almost every film storms the box office collection.