A while ago, Barc India announced that they would come up with a service that’d measure digital viewership, commonly known as TRP ratings in the film and TV industry. In a step forward, Barc India has announced its partnership with Nielsen as its primary digital measurement. The first product to come out of this partnership is EKAM Pulse, a campaign that will measure video advertising campaigns and allow users to evaluate them daily. The plan is to launch this by the end of the year. The other products that are set to release are EKAM Pulse, EKAM Beam and EKAM Stream.