Amazon positive on Indian digital market

28 . Jul . 2017
Reading Time: 1 minute

Amazon Inc has high hopes from the Indian digital market. India will be its biggest focus outside North America, and the company will be pushing for investments in Echo devices and the Alexa platform for India. This was revealed as Amazon’s financial results were announced.

This news makes for some happy faces, despite Amazon’s international losses rising to $724 million in the second quarter from $481 in the first quarter. Brian Olsavsky, SVP, Chief Financial Officer, Amazon.com in an interaction said that Amazon is hopeful with the progress it has made with sellers and customers alike in India. The company sees great momentum and success in the market.

The company will continue investing in fulfillment capacity and logistics services, digital video, Echo and Alexa, Echo devices and Alexa platform in India, the buildup at the AWS infrastructure, as well as Prime Now and Amazon Fresh and Prime benefits.

In fact, the company will launch three original series by year-end after Inside Edge. This first Indian Original also broke multiple records in the first week of its launch. It is the second best performing Original, with more percentage of unique streamers in its home market than any other show except The Grand Tour (in the UK).

With such unique achievements for its first launch in India, it’s obvious why Amazon has high hopes for Amazon Prime in India.