ALTBalaji is in advanced discussions with Vodafone for a global tie-up. A similar deal may also happen with Bharti Airtel. This was revealed by Manav Sethi, Chief Marketing Officer, ALTBalaji in a media interaction.
ALTBalaji is already working with Vodafone for its Vodafone Play platform in India, and with Bharti Airtel for its Airtel TV application. The OTT platform’s most recent offering Bose: Dead/Alive has been receiving good reviews; you can read TheDigitalHash.com review here. Prior to this, its horrex series Ragini MMS Returns also got a lot of attention with this bold marketing tactics.
With Netflix looking to release its first Indian original in 2018 and Amazon Prime looking forward to a season 2 of Inside Edge, the Indian OTT companies have to better their game. Wonder if VOOT, hoichoi.com, and others are upp their ante as well.