ALTBalaji just spread its wings a bit more with its tie-up with Vodafone. Its content will now be available on the Vodafone app, Play. Play already has around 300 Live TV channels and movies from 16 different languages. ALTBalaji is churning out new series almost every week. It already has series like Karrle Tu Bhi Mohabbat, Dev DD, Romil and Jugal, The Test Case, etc. in its kitty.
It has two big series coming up and it makes complete sense for entertainment providers to sign up. Bose Dead or Alive starring Rajkummar Rao might be the most anticipated web series in India. It has also finally got The Test Case back on its feet.
ALTBalaji definitely going the B2B way instead of the B2C way. This is just the latest addition in the line of corporate tie-ups that ALTBalaji has since it launched. With this, ALTBalaji no longer needs to think about a subscriber base – as it is selling its content a la carte to other commercial players.