OTT platform ALTBalaji has some exciting plans in the pipeline. It plans to double the number of originals it has. Besides this the OTT platform in a first will air a TV show on its platform.
The to be released Sony Entertainment show Dil Hi Toh Hai, will stream on the platform 24 hours after it is aired on the TV channel and it is produced by Balaji Telefilms.The ensemble cast of the show includes names such as Karan Kundrra, Poonam Dhillon, Akshay Dogra, Sudeepa Singh and many others.
In a media interaction, Nachiket Pantvaidya, Group COO and CEO, ALTBalaji, commented that this retention move is a game changer in the industry. Apart from that the OTT platform also plans to go international, though more details are not available on the same.