The Amazon Fire TV was launched in India couple of months ago and ALTBalaji has joined the platform as a content provider. Amazon Fire TV is a USB device that converts a dumb TV into a Smart TV, with which the user can view streaming content like Netflix, Hotstar, Eros Now, Gaana, VOOT, Sony LIV, Spuul, nexGTV and Ditto TV.
At the launch, ALTBalaji presented 5 original web shows including DEV DD, Romil and Jugal, Once Upon a Night, Boygiri and Maya Thirrai. No word on whether ALTBalaji’s big series, The Test Case will be available on Amazon Fire Stick or not.
With this, ALTBalaji’s content is available in every country that Amazon operates in. This will definitely increase ALTBalaji’s reach. The device enables a unique market to those who are interested in streaming content but don’t want to upgrade their old TV. With this, these users no longer need to watch streaming content on their laptops, PCs or mobiles.