ALTBalaji is one of the faster growing homegrown streaming content producers in India. After bringing out a slew of web series, ALTBalaji will bring to their streaming platform popular Tamil and Telugu stand-up comedians like Shanti Kumar, Shaik Baba Sharifuddin and other well-known artists like Baggy, Manoj and Mervyn.
During a media interaction, Manav Sethi, the CMO of ALTBAlaji said that it was thrilling to bring original stand-up comedy to ALTBalaji. He said that it is a high growth genre and has a good web audience. He also said that while offline stand up shows have constraints like time, place and prices, the web as a medium takes away all these constraints and allows the users to enjoy their content at the click of a mouse. He also said that stand up comedy in India was mostly in Hindi or English and therefore the other regional languages were neglected.
The streaming channel also features stand up comedy videos in Marathi, Gujarati and Punjabi languages.