What was evident has happened – ALTBalaji content will be available on all Jio Services. This development comes fast on the heels of news that Reliance bought a stake in the Ekta Kapoor helmed content production company. With this, ALTBalaji becomes one of the first content production companies to have a captive audience in India. Soon, anyone with a Jio will be able to access ALTBalaji content.
ALTBalaji has been signing contracts left, right and centre to get platforms for their content. Apart from these platforms, ALTBalaji has an app and a website that offers their exclusive content under a subscribing model.