Balaji Telefilms’s ALTBalaji has got a new Senior Vice President and Marketing Head. Divya Dixit who was associated with ZEE5 digital platform ZEE5, has now joined ALTBalaji. She will be looking at India and the international markets.
As per Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms, this appointment will help the platform further capitalize its markets.
In all, Divya has around 19 years of experience in marketing. She has been associated with digital, broadcast, telecom and music in her career. She was instrumental in launching the ZEE5 platform as well as incubating the ZEE5 Originals and ZEE5 brand. To name some of the titles she was associated with, she was associated with Karenjit Kaur and Sunburn.
Talking about her appointment, Divya said that ALTBalaji will raise the benchmarks in the industry. She believes that the platform is clutter breaking.