There’s not much desi content for children and ALT Balaji plans to change that with a special segment, ALT Balaji Kids. The trailer of the first series, Ding Dong is already on YouTube and promises a typical ‘Sunday morning’ experience for kids.
The main characters in the trailer are Ding, Dong and Bell, and the crazy antics of Ding and Dong that cause problems for Bell all the time. Looking at the trailer, the series seem run-of-the-mill but staple entertainment that is targeted towards children. The series is in Hindi and there’s no word if there will be English subtitles.
This series proves that ALT Balaji is quite serious about its digital endeavor. It has launched a slew of live-action series. It is now trying to capture the children-viewing market with Ding Dong Bell. More power to Ekta.
You can watch the trailer here:-