The Indian streaming industry has long seen traveling people as their biggest – and best market. ALT Balaji, the company that’s ramping up its products and services, is now trying to capture one of these traveling markets – the ones who book the radio cabs from Ola. Some shortfilm makers even say that the transit time of ‘5 to 10’ mins is the reason they keep their films within a 7 minute duration.
The cab service will incorporate streaming services from Alt Balaji and riders will be able to access their content either on their own phones/tabs or a tab attached the the back of the Ola front seat. The Ola streaming service is called Ola Play.
ALT Balaji is definitely looking at the streaming space as their next big thing. They launched a slew of web series in a single month and then announced 32 more web series. They are also aggressively tying up with services so that their content has the most reach.