As part of its strategy to offer best-in-class entertainment to customers in India, Airtel today announced a partnership with VOOT to bring more premium digital content on to its Airtel Xstream platform.
Under the partnership, Airtel Xstream users will get access premium VOOT content across multiple screens – on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC at www.airtelxstream.in.
The rich portfolio of VOOT includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels. This includes shows like Splitsvilla, MTV Roadies, Naagin, Kaisi Yeh Yaariaan, Choti Sarrdaarni, Bahu Begum, Bepannah in Hindi, the upcoming season of Bigg Boss as well as many regional language shows. Airtel Xstream users can also enjoy a host of English shows like Feet Up with Stars, Work it Up with Sophie, BFF’s with Vogue, VH1 Inside Access with Miss Malini, Urban Wanderers and Trend Setters amongst others. The content from VOOT comes in seven languages – English, Hindi, Tamil, Gujarati, Kannada, Bengali & Marathi.
India, which has the world’s second highest number of internet users, is seeing massive surge in demand for video content as smartphone penetration deepens. With this partnership, Airtel Xstream has added to its premium content library of over 10,000 movies & shows and hundreds of LIVE TV channels.
Commenting on the partnership Nupur Chaturvedi, Head Content Business & Partnerships, Bharti Airtel said, “We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Speaking on the development Gourav Rakshit, COO at Viacom18 Digital Ventures said, “We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base. We are elated to partner with a like minded brand who resonate our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”