Airtel invests in digital books platform Juggernaut Books

06 . Dec . 2017
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Bharti Airtel has acquired a stake in Juggernaut Books which is a digital platform to discover and read books and submit amateur writing. Launched in April 2016, the platform has close to 1 million downloads across Android and iOS.

Earlier this year, Juggernaut’s writers’ platform went live and in the past six months has received under 500 stories with nine of them securing publishing contracts.

It said that the investment will enable Juggernaut Books to ramp up content acquisition and digital marketing, and prepare to launch a subscription offering in the next few months.